Let’s break this down. So when you were in elementary school and they were teaching you all about reading and learning new words, you could take an obscure phrase that you didn’t understand and break it down make sense. Right? So let’s take the phrase “social media” and break it down. You are using new media to create social interactions. Let’s dive into this a little more…
Have you seen a company enter into the realm of social media and only promote themselves and their products? It’s like meeting someone new and having them enter a room to only talk about the latest happenings in their own life. BORING. Or that one friend that everyone has who never asks you questions and only cares to talk all about their drama. Does anyone particularly like that person? The answer: No. At the end of the day, most people like to talk about themselves. It’s a fact of life that people like the company of that generous friend who allows you to talk about things happening in your life.
The idea behind social media is to be the fun and generous friend. Be the one who is constantly providing useful information and engaging with your followers. You have to spend a good amount of time to foster new relationships in real life and in the social media realm, so if you plan to exist on social media, know that you must commit to be successful!
Be an individual and show your personality! Obviously you need to remain polite to respect your company’s reputation, but make sure you come off as an actual human being! Have fun with it because it’s all about being social!
Just a tip of what NOT to do:
As I’m writing this, I read a tweet saying, “[We’re] simply the best.” Can I just say ICK! Who wants to read that? Bragging is so unattractive especially when it is blatant. So take a cue from this tweeter and be engaging, fun and humble! Be your reader's best friend!
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